All work
Brand identity · Packaging
Chill More
A soft, tactile identity and packaging range for a wellness brand launching across 300 pharmacies.
Client
Chill More Wellness
Year
2025
Scope
Identity · Packaging · Retail
Duration
10 weeks
Outcome
+52% retail sell-through
Chill More
2025
Chill More
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New
Brand identity · Packaging
A soft, tactile identity and packaging range for a wellness brand launching across 300 pharmacies.
Outcome
Live
+52% retail sell-through
Timeline
10 weeks
Discover
Define
Design
Deliver
Scope
Identity · Packaging · Retail
Client
Chill More Wellness
01 — The challenge
A new wellness brand entering pharmacies needed to feel calm and trustworthy next to clinical, high-contrast competitors.
02 — Our approach
Soft brush-stroke typography, a muted botanical palette and tactile uncoated stock gave the range a quiet confidence that stands apart.
03 — The result
The range launched in 300 pharmacies with a 52% lift in retail sell-through, and shelf tests showed shoppers found it twice as fast as competing products.
Lea Brandt — CEO, Chill More
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